Natalia A. Framil: an avid UX practitioner, leader, strategist, bar raiser, and humble learner of humans.

Pfizer

COMPANY: EPAM (EMPATHY LAB) / CLIENT: PFIZER / ROLE: UX DESIGNER

The goal was to develop an iPhone app "Relief Finder" to enable customers to easily find products based on symptoms & locate them at physical pharmacy locations.

I collaborated on the overall information architecture, sitemap & user flows, interaction design, wireframes, and visual design.

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Usage Triggers & Tasks

Usage Triggers & Tasks

Opportunities for mobile app by stage

Sitemap

Sitemap

User flow & information architecture

Landing Page

Landing Page

Location, navigation, & top menu

Reminders

Reminders

Family, user, & medication

Scheduling

Scheduling

Daily family schedule

Search

Search

By symptom - adult / child / toddler

Product Detail

Product Detail

Information & actions

Location Tools

Location Tools

Barcode & pharmacy finder

Cold & Flu Map

Cold & Flu Map

Map & reminders