Natalia A. Framil: an avid UX practitioner, leader, strategist, bar raiser, and humble learner of humans.
Natalia A. Framil: an avid UX practitioner, leader, strategist, bar raiser, and humble learner of humans.
COMPANY: IBM / ROLE: DESIGN DIRECTOR
Watch IBM Talent Suite in Action (2:35min)
IBM Smarter Workforce had 3 key goals: (1) integrate several complex SAAS web apps, which help companies attract, recruit, hire, engage, & develop talent, (2) greatly improve user experience, and (3) leapfrog the competition. This required bringing together multiple dev teams & delivering a shared vision on an extremely tight timeline.
I set strategy & creative execution for the Talent Suite and led the teams to develop a number of innovative, mobile-first, responsive applications. I leveraged IBM Design Thinking, developed an extensive user program with 50+ clients to enable continuous user research & usability testing.
An integrated suite of workforce solutions augmented by marketing tools and practices to help organizations find, nurture, hire and onboard the very best talent
Employee & User Experience - a top concern for businesses
Research plan and initial Talent Suite concepts
Job Seekers, Recruiters, Managers, & Employees
Bringing all task flows and apps together
Visual design explorations
Additional rounds of visual design exploration
Business demanded more integration, faster results
Developing a phased approach to integrated experience: Crawl > Walk > Run
4 rounds of validation research - from Quick Views to Simple App Platform
Persona-driven, responsive, customer-branded app platform supporting end-to-end employee journey (attract > hire > engage > develop talent)
Re-branded Talent Suite Experiences
Mobile-first, device independent
Before & after
Before & after
Before & after
IBM Watson Analytics
Recruitment is marketing
Team up to build strategic skills
Design strategy enables an innovative business strategy
Single point of truth
From dark ages to market disruption