Natalia A. Framil: an avid UX practitioner, leader, strategist, bar raiser, and humble learner of humans.
Natalia A. Framil: an avid UX practitioner, leader, strategist, bar raiser, and humble learner of humans.
COMPANY: EPAM (EMPATHY LAB) / CLIENT: CLARINS.COM / ROLE: UX RESEARCH & DESIGN / AWARD: DAVEY AWARD
Clarins is a French luxury cosmetics company. The goal was to create a modern, content-rich, mobile-enabled, immersive brand experience that reinvigorates Clarins’ online image and uses its unique strengths to develop a highly profitable, internationalized state-of-the art eCommerce business.
I was instrumental in winning the pitch and leading client interactions. I defined innovative, mobile-optimized, content-rich, internationalized eCommerce Design strategy & IA, created UX for key interactions, conducted contextual inquiry & remote usability, & provided creative direction.
The client outlined 3 critical online dimensions for their business
2 weeks of agile workshops and cross-functional collaboration with the business stakeholders
Initial UX & brand direction concepts supplemented with remote usability research efforts
The client had a strong brand identity, values, and history
We spent time in store to observe Clarins skin consultants and actual, award-winning store customer experience
Key takeaways around purchasing behavior, customer relationship building, and life-cycle opportunities
IA, sitemaps, and user flows
Wireframe
Wireframe
Wireframe
Wireframe
Wireframe
Wireframe
Wireframe
Wireframe
Wireframe
Wireframe
Wireframe
Final design comps
Final design comps
Final design comps