Natalia A. Framil

By day, I lead Amazon's UX and Research dream team, turning online shopping and selling into agentic magic.

After hours, you'll catch me scaling fields and hills with my two furry CEOs (Chief Exploration Officers), Benji and Scotty.

Equal parts design geek and adventure seeker, I'm on a mission to make the digital world as delightful as a summit view!

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